AMSTEL

"The brewery was founded on 11 June 1870 in Amsterdam and named after the Amstel River, the waters of which also served for refrigeration. By 1872, Amstel was annually producing 10,000 hectoliters. For the purpose of storing the beer, winter ice from canals was kept in special double-walled cellars. Originally, the beer was mostly drunk in Amsterdam. From 1883, it was also exported to Great Britain and the Dutch East Indies.

The Beiersche Bierbrouwerij de Amstel (Amstel Bavarian beer brewery) was created in 1892 as a joint stock company. In 1915 the production of Amstel had increased twenty-fold and in 1926, Amstel consisted of a third of the Dutch beer exports. In 1941, Amstel, together with Heineken, bought up the Amsterdam brewery Van Vollenhoven's Bierbrouwerij, which was closed in 1961.

In 1954, Amstel built a brewery in Dutch Guiana. A few years later, Amstel was the first Dutch brewery to export beer in cans. At this time, the total exports of Amstel beer amounted to 101,000 hectoliters. In 1958 a subsidiary of Amstel produced its first beer in Jordan. In 1960, the third subsidiary of Amstel was opened - the Antillean brewery on Curaçao. 1963 saw the opening of two new breweries, one in Puerto Rico and one inGreece.

Amstel was bought out by Heineken International in 1968. In 1972 the Amstel Brewery in Amsterdam was closed and production was relocated to the main Heineken plant in Zoeterwoude. The building on the Mauritskade was torn down. Only the former administration building was kept and has since become part of the Hogeschool van Amsterdam.

At the end of the 20th century, in Spain, Heineken International decided to replace the local centennial brand El Águila and convert it into Amstel." - FROM WIKIPEDIA